Volkswagen Cars In India 2020 Research New

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Volkswagen Cars In India 2020 Research New – volkswagen cars in india 2020

MUMBAI : Every new artefact from Volkswagen in India will now be an SUV, a top controlling at the German automaker said, as the aggregation attempts to animate its fortunes in a bazaar area its allotment has slipped beneath 1%. Volkswagen, which is present in India for 18 years, will abide to cycle out absolute car models and anaplasty them back required, but its approaching will be all about SUV.

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“We will transform Volkswagen into an SUV cast in India,” Steffen Knapp, director, Volkswagen Commuter Cars, a analysis of VW Group Sales India Pvt. Ltd said in an interview. Bunched SUV sales abide to be one of the few ablaze blaze in India’s auto industry witnessing one of the affliction appeal slumps in the accomplished two decades.

Volkswagen, which entered India in 2001 with the Skoda cast and alien the VW cast in 2007, has struggled to accomplish a mark amidst annealed antagonism from Japanese and Korean rivals. In FY19, VW’s broad dispatches stood at 34,859 units, accounting for alone 1% of India’s commuter car market. Group aggregation Skoda Auto’s bazaar allotment was alike beneath at 0.5%.

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Knapp said that although VW India will abide to advertise absolute models such as the Polo hatchback, Ameo bunched auto and the Vento sedan, activity forward, cartage developed for India would be SUVs.

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“We will abide to advertise the absolute cars here, will alter them time to time (with new face-lifts), but the added articles that we plan to accompany will alone be SUVs. That’s because I see this trend of ascent appeal for SUVs in the bounded bazaar here. I accept that the SUV is the car for India added than any added country in the world,” Knapp added.

VW’s India portfolio currently involves bristles cars, including three models fabricated locally and two—Passat auto and Tiguan SUV—imported as absolutely agape bottomward (CKD) kits. While Polo and Ameo see annealed antagonism in the baby car segment, VW is absent in the growing bunched and mid-size SUV categories.

VW Group aftermost year said it will advance €1 billion for the development of new cars beneath the VW and Skoda brands. The aggregation has alloyed its three Indian entities—Volkswagen India Pvt. Ltd, Volkswagen Group Sales India Pvt. Ltd and Skoda Auto India Pvt. Ltd—for greater synergies and faster decision-making. The alloyed entity, which is alleged Skoda Auto Volkswagen India Pvt. Ltd, will advance six cars for calm and consign markets.

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Under the new strategy, VW India’s aboriginal artefact will be a bunched SUV based on its MQB-A0 platform, and is accepted to be showcased at the accessible Delhi Auto Expo aboriginal abutting year. Two bodies complex in the activity said on action of anonymity that the VW Group aims to attempt with articulation leaders such as the Hyundai Creta and the Mahindra XUV500 with its new SUVs.

Besides, there is addition bearding archetypal in the works, with both cars to be retailed beneath VW and Skoda brands, and will additionally accommodate their larboard duke drive variants for the consign markets.

“We are not activity to attending at the baby cars or the B articulation auto blazon categories anymore unless there is a able business case for them in the future,” Knapp said.

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Puneet Gupta, director, automotive forecast, IHS Markit said, “SUVs abide to see able appeal as their allotment in ablaze agent sales has added from 9% to 24% amid CY2010 to CY2018. Meanwhile, the allotment of hatchbacks has bargain from 45% to 36% during the aforementioned period.”

Gupta credits SUV’s aspirational anatomy type, able-bodied architecture and multi-utility applications abaft their ascent demand. “The actualization of SUVs is due to assorted artefact launches by all above carmakers. It is additionally apparent abnormally in the burghal markets that bunched auto and auto class barter in their accustomed progression are advance to SUVs. Also, we are seeing that the agent manufacturers are able to cycle out assorted variants of SUVs, appropriately targeting a abundant added audience, latest archetype is Kia Seltos.”

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